Solutii in functie de industrie

Auto

Test drive participation, buyback, scrappage schemes are actions that any car dealer wants to optimise in order to generate the best conversion rates.

Features:

Integrate data from multiple sources to grow your database, however the data are collected (online or offline). White Image provides a complete set of tools that enable you to monitor the data sources, to see detailed reports and to centralise all information in one place.
Data can be automatically distributed to territorial sales agents and call-centre services. So, even if the test drives, buyback operations, remittance requests are centralised in one place, they can be automatically distributed to the nearest dealer or sales representative, or to the call-centre service.
Management of loyalty programmes. Automatically generated messages generated on car anniversaries or personal birthdays; up selling possibilities based on multiple criteria including service history.
Service scheduling management.
The ability to share content on social media and monitor the impact of your posts.

B2B

B2B leads and communication management has so many particularities that can lead to the success or failure of a campaign. White Image B2B helps you effectively manage strategic decisions.

Features:

data from multiple sources are integrated to more effectively manage information about the behaviour and interests of prospects/existing customers to more effectively target future messages
this is a complete tool that helps you manage your leads all through to the time when the acquisition process is over; it can also help you generate regional and even individual sales agent reports
the database segmentation is advanced to improve on the relevance of email communications
customised landing pages are properly managed to increase conversion rates
the system generates customised alerts and notifications
the system also automatically generates contracts and pro forma invoices and sends them out via email
this option can be integrated with any CRM system.

Banking and financial services

Financial services are currently facing strong pressures from the legislative environment to get more accurate and detailed customer information. At the same time, customers need more information too.

White Image provides financial companies with a complete set of tools for email communication management:

data from multiple sources are integrated, enabling financial firms to more effectively manage shopping history information and to target future messages more effectively
these tools help you manage your leads all through to the time when the acquisition process is over; it can also help you generate regional and even individual sales agent reports
our system also provides an advanced database segmentation for a higher relevance of email communications
customised landing pages are properly managed to increase conversion rates
customised alerts and notifications are generated
contracts and legal documents can be sent out as pdf files.

Events & training

The training and events industry is currently facing increasing pressures to reduce the budgets of many of their clients. This financial pressure calls for tools that need to be used in order to further reduce the operating expenses, while managing the current accounts more efficiently.

Features:

this is a system that provides automatic sign-up to events and courses; it allows you to manage the available places and generates automatically all documents that are necessary for registration, proforma invoices, contracts, etc.
it manages efficiently the discount policies based on customer history, sign-up period, as well as based on the volume of participants.
the system also notifies and captures nominal participants in an event/training session, so that the organiser can increase its contact base; typically, an organisation plans to send its employees to a training session, but the actual trainees are different from the ones who signed up; White Image’s system allows you to notify the organisation that the trainees/event attendees should sign up individually. Therefore, our system notifies you of all overdue payments and advises on how to proceed with the event based on triggers.
the database is segmented in an advanced way in order to allow for the promotion of upcoming events.

FMCG

Personalised message delivery, brand awareness, clear and creative highlighting of branding elements are critical if you want to make a difference in the Inbox.

The strategy and creative services provided by White Image and our email marketing specialists are specifically designed to help you make a difference and generate a maximum subscriber interaction.

Moreover, White Image enables you to monitor the impact of your email marketing campaigns on social networks, painting a clearer picture of how subscribers interact with your brand. In addition, you can also effectively leverage and target social network users.

Features:

subscribers are targeted in a relevant way
highly personalised messages can be generated
large volumes of data can be handled
time-sensitive information such as last-minute offers can be sent on a timely basis
customer reviews can be managed
social media can be used to send messages to other targets and monitor the impact in an advanced manner

Advertising

The increasing shift of news publications from print to online versions in recent times has created a number of benefits for publishers who – in the current context – can control in a better way the relevance of the delivered content and the speed at which important news is delivered, thus creating a much greater competitive edge. In addition, the automatic management of subscription renewal reminders can reduce the costs of promotion.

White Image offers a range of tools that enhance publishers' online presence:

Full integration of the sent newsletters, which can automatically retrieve content from the website, ensuring a timely delivery of breaking news.
Deliver relevant content based on the subscribers’ preferences. This way, White Image’s system can send newsletters tailored to each person's interest; for example, those who are only interested in sports can receive only sports news, those who are interested in scholarships will only get the news from the scholarships section.
The system can generate additional traffic through social media content sharing and advanced monitoring capabilities
It can also send automatic messages, such as subscription renewal reminders.
Also our mechanism can sell new subscriptions to printed publications, which is accompanied by discounts calculated automatically based on the customers’ loyalty (other discount rules may apply as well) and it can also generate contracts and proforma invoices automatically.

Medical services

When it comes to healthcare, perhaps the biggest problem is the lack of information or the existence of conflicting information. Every patient or client wants to have relevant information, which - at the end of the day - can help you as a service provider build trust. In addition, clients and patients feel the need for interaction, they have many questions, fears and concerns related to their medical conditions.

White Image offers relevant tools for managing healthcare communication:

advanced targeting to deliver the most useful information to each person.
comments and questions from subscribers/customers related to a medical issue can be managed and tracked.
the type of articles/categories of medical issues that receive the most attention from users can be monitored as well.
Social media may be used to disseminate messages to other targets.
Managing loyalty programmes and scoring the most active users.

Telecommunications

The battle to build customer loyalty in telecommunications is increasingly fierce; anticipating the most appropriate offer based one’s shopping history and user’s behaviour is critical to the success of a loyalty programme. In addition, optimising transactional messaging can play a critical role in improving financial results.

Features:

integrating data from different sources and tracking the source of each database entry helps you differentiate between customers who are just looking for information and those who are ready to buy.
monitoring somebody’s shopping history and actions allows you to identify which customers bring you the highest revenue, and follow the history of their interests, whether we are talking about the products they have bought or the brochures they have downloaded.
databases can be modelled using RFM analysis which helps you understand the evolution of the most profitable customer groups.
the segmentation is done based on advanced methods, shopping histories, demographics and interactions with previous messages, in order to increase relatability.
promotional codes are generated and sent to your most important customers so that you can make sure that they benefit from preferential prices; this is how you can track a promotion beyond the online into the offline.
customised landing pages can be created to increase acquisition and conversion rates.
cross-selling becomes possible based on shopping history data and interactions between the company and each individual.
the system can also be used to generate proforma invoices and transactional messages.
all messages can be integrated with social media, enabling you to identify and target users who share content and offers in social media.

Tourism

Targeting customers and sending offers that are the most relevant for each segment plays a critical role in the travel industry. Managing relevant messaging can range from targeting based on demographics to targeting based on shopping history and preferences over time. In addition, managing discounts for loyal customers can differentiate customer clusters, and timely confirmation of bookings can increase trust in your brand.

White Image's offer for companies operating in the travel industry includes all the necessary mechanisms they need to create relevant messages:

relevant targeting of subscribers/customers based on demographics and shopping history
timely sending out time-sensitive information such as last-minute offers
managing customer reviews
using social media to disseminate messages to other targets and advanced impact monitoring
managing transactional emails related to booking confirmation and automated management of formal documents such as fiscal invoices, proforma invoices

Retail

Nowadays, customers have become more sophisticated, more careful about sellers, they review many more offers before making a shopping decision, they compare prices and information from different sources. Under these circumstances, there are two important factors influencing the shopping decision: price and the relationship developed with the brand. You cannot influence the prices charged by other competitors, but what you can do is build a relationship with your customer.

White Image offers a complete set of services and functionalities to help you know your customers better and, ultimately, develop a trusting relationship with them.

Features:

data from different sources can be integrated, while tracking the source of each database entry, which helps you separate customers who are just looking for some information from those who are ready to buy
the shopping history and the actions are monitored, which allows you to identify which customers bring the largest revenue, and also to follow the history of their interests, whether they bought a product or just downloaded a brochure
databases can be modelled using RFM analysis which helps you understand the evolution of the most profitable customer groups
the segmentation is advanced and relies on both shopping history, demographics and interaction with previous messages to increase relatability
the content is dynamic to ensure that each person receives both personalised messages and messages containing the most suitable offers
promotional codes can be generated to make sure that the most important customers get preferential prices; also promotions can be tracked beyond the online into the offline
customised landing pages can be created to increase acquisition and conversion rates
cross-selling possibilities are created based on shopping history data and interactions between the company and each individual
the system can also be used to generate proforma invoices and transactional messages
all messages are integrated with social media, therefore users who share your content and offers on social media can be identified and targeted